I find this article interesting mainly because I didn't know that much about the place of technology in cultural critique and this article poses differenrt arguments about not taking technology as a mere representation like language but rather thinking about it with its concrete consequences and products that effect our lives directly like an automobile. Because the article suggests that theory and technology are two different things.
This article does not have a direct analysis about new media art but it introduces a different discussion for the way we can think about technology within the area of culture. In that sense, I think, it forms a good exercise to think about technology in general because the article introduces different angles of the issue by refering to different theorists including Derida and suggests both a material and a political approach while leaving the discussion open for questioning it as an embodied experience both as a threath or a chance in terms of its capabilities.
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