I found this article interesting mainly because it provides a discussion over position of video art by placing it within wider networks of discussions feeding form media theories and sociological analysis.
In the article video art is discussed as involving the "video" as a medium or a form of technology that enables an art form to be accessable to wider masses. Hense it forms a good case study to look at the relation between technology and art. Position of technology in an art work, being an instrument for its creation/delivery or a reason for the diffusion of aesthetics, is discusses with various aspects in the article.
Another reason that I find this article significant is that fact that It discusses video art in comparison to TV and cinema as being important parts of media culture which adresses to masses (an absent audience) by forming a context for interpersonal relation. The article argues that the popularity for vide art lies at this same point. Digital media too, like broadcasting, has the interpersonal character of communication. As it is posed in the article the relationship between interactivity, mass appeal and interpersonal communication set a new paradigm for the popularization of video art.
Article also involves a discussion over technology positioning it as an instrument of power and makes a power analysis about its funcrtion in culture. Involving a discussion about the power structure in digital media makes worthy of attention. Furthermore it contains another sociological argument feeding from Bourdieu and his concept of "cultural capital" to theorize about the way the audience becomes engaged with the cultural art forms. This interdisciplinary approach that this article takes appels to me most.
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